Miller's Batch: A New Chapter in Quaker's Oat Story

Revolutionizing Brand Packaging with a Nod to Heritage

The design challenge was to create a niche and premium proposition for a portfolio of organic and non-GMO products that would highlight Quaker's rich story and heritage. The result is a wholly original design across structure and graphics, leveraging this heritage in a contemporary way. This innovative approach to brand packaging has not only redefined the category space but also brought Quaker's oat story closer to the consumers.

Miller's Batch stands out for its straightforward yet premium packaging design. The origin story of the oat is featured prominently against a natural kraft canvas, accented with original imagery, vivid colors, and authentic typography. This design strategy not only captures attention but also communicates the brand's commitment to quality and authenticity.

Another unique feature of Miller's Batch is the inner flap of the oatmeal blend cartons. Upon opening, it reveals a beautiful illustrative pattern that highlights the premium ingredients. This thoughtful detail adds an element of surprise and delight, enhancing the overall consumer experience.

The design's unique properties and innovative approach have not gone unnoticed. Miller's Batch was awarded the Golden A' Food, Beverage and Culinary Arts Design Award in 2018. The prestigious award recognizes marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom, advance art, science, design, and technology, and significantly impact the world with their desirable characteristics.

In conclusion, Miller's Batch is a testament to the power of design in storytelling and brand communication. By seamlessly blending heritage with modernity, it has not only elevated Quaker's brand packaging but also set a new standard in the industry. It is a shining example of how design can be used to create meaningful connections between a brand and its consumers.